Privacy policy

Last updated: 1 June 2026

Lean Mums is a registered business name of Macrobin Holdings Pty Ltd (ABN 47 693 717 289) ("Lean Mums", "we", "us", "our"). We operate this store and website, including all related information, content, features, tools, products and services (the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. Depending on how you interact with the Services, we may collect or process:

  • Contact details including your name, billing and shipping address, phone number, and email address.
  • Financial information including payment card and financial account details, transaction details, form of payment, and payment confirmations (processed by our payment providers).
  • Account information including username, password, preferences and settings.
  • Transaction information including the items you view, add to your cart, purchase, return or cancel, and your past transactions.
  • Communications with us including information you include when you contact us.
  • Device information including your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services, including pages viewed, items added to cart, and purchases.

How We Collect Personal Information

We collect personal information directly from you; automatically through the Services (including through cookies and similar technologies described below); from our service providers; and from our partners or other third parties.

How We Use Your Personal Information

  • Provide, tailor, and improve the Services including to process your payments, fulfil your orders, deliver your digital products, manage your account, and improve your experience.
  • Marketing and advertising including to send marketing communications by email, and to show you online advertisements for our products on Facebook, Instagram and other websites, including based on your activity on the Services.
  • Security and fraud prevention including to authenticate your account and provide a secure payment and shopping experience.
  • Communicating with you including to provide customer support and respond to your enquiries.
  • Legal reasons including to comply with applicable law and respond to valid legal process.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, software development kits, and similar tracking technologies to operate and secure the Services, remember your preferences, understand how the Services are used, and to deliver and measure advertising. Some of these technologies are essential for the Services to function; others are used for analytics and advertising and are used only where permitted by law or, in regions that require it, with your consent. Where required, we present a cookie banner that lets you accept or reject non-essential cookies, and you can also control cookies through your browser settings.

Advertising, Analytics and Email Partners

To promote the Services and understand their performance, we share certain personal information (such as your device and usage information, IP address, and actions you take on our website, including page views, add-to-cart and purchases) with the partners below, who process it under their own privacy policies:

  • Meta Platforms, Inc. (Facebook and Instagram). We use the Meta Pixel and the Meta Conversions API to measure the effectiveness of our advertising, understand actions people take on our website, and show relevant ads on Facebook and Instagram — including to people who have visited our website or who resemble our customers ("lookalike" audiences). This may involve sharing hashed identifiers, such as your email address, for ad matching and measurement. See Meta's Privacy Policy; you can manage your ad preferences in your Facebook and Instagram settings.
  • Klaviyo, Inc. We use Klaviyo to manage our email list and send marketing and transactional emails, and to understand how subscribers engage with our emails and website. You can unsubscribe from marketing emails at any time using the link in any email. See Klaviyo's Privacy Policy.
  • Shopify Inc. hosts our store and processes personal information to provide and improve the Services. See the Shopify Consumer Privacy Policy.
  • Payment providers process your payment information to complete your purchases.

Depending on where you live, you may have the right to opt out of this kind of advertising-related sharing — see "Your Rights and Choices" below, or use the cookie controls described above.

How We Disclose Personal Information

We may disclose your personal information: to Shopify, vendors and other third parties who perform services on our behalf (such as payment processing, analytics, customer support, cloud storage, and email delivery); to business and marketing partners to advertise to you; where you direct or consent to disclosure; within our corporate group; and in connection with a business transaction, to comply with legal obligations, or to protect our rights and the rights of others.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with their personal information, please contact us using the details below and we will delete it.

Security and Retention

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We retain your personal information for as long as needed to provide the Services, maintain your account, comply with our legal obligations, resolve disputes, and enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to access / know the personal information we hold about you.
  • Right to delete personal information we hold about you.
  • Right to correct inaccurate personal information.
  • Right of portability to receive a copy of your personal information and, in certain circumstances, transfer it to a third party.
  • Right to opt out of "sale" or "sharing" for targeted advertising. Where applicable, you may opt out of the sale or sharing of your personal information for targeted advertising. If you visit our website with a Global Privacy Control (GPC) signal enabled, we will, where required, treat it as a request to opt out for that browser and device.
  • Managing communication preferences. You may opt out of marketing emails at any time using the unsubscribe link in our emails. We may still send you non-promotional messages about your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict certain processing, and to withdraw consent where we rely on it (without affecting the lawfulness of prior processing).

You may exercise these rights by contacting us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before responding. You may use an authorised agent where permitted by law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection or privacy authority (for example, the Office of the Australian Information Commissioner, or the UK Information Commissioner's Office).

International Transfers

We may transfer, store and process your personal information outside the country in which you live, including in countries that may have different data protection laws. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the destination provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy here and update the "Last updated" date.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, contact us at hello@leanmums.com. For the purposes of applicable data protection law, the data controller is Macrobin Holdings Pty Ltd (ABN 47 693 717 289), Australia.