Privacy policy

Last updated: 16 May 2026

This privacy policy explains how Macrobin Holdings Pty Ltd ("we", "us", "our"), the company that operates the Lean Mums brand, collects, uses, and protects your personal information when you visit leanmums.com or purchase any Lean Mums digital guide.

We take your privacy seriously. This policy is written in plain English. If anything is unclear, email us at hello@leanmums.com.

What we collect

When you visit our website or purchase from us, we collect:

  • Account information: your name and email address (when you create an account or sign up to our list).
  • Order information: billing address, items purchased, order total. We do not store credit card or payment details — those are handled by Shopify Payments and the relevant payment processors.
  • Communications: any emails you send us, for support purposes.
  • Site usage data: IP address, browser type, pages visited, time on site, referring URL — collected automatically via cookies and analytics tools.

How we use it

  • To deliver the digital products you've purchased and provide customer support.
  • To send order confirmations, download links, and transactional emails about your purchase.
  • To send marketing emails about new products, content, and offers — only if you've opted in. You can unsubscribe anytime via the link in any email.
  • To improve the website, understand which content resonates, and target advertising more accurately to people who might be interested.
  • To comply with our legal obligations (tax records, dispute resolution, etc.).

Third parties we share data with

We don't sell your data. We share it only with services we use to run the business:

  • Shopify (Canada) — our ecommerce platform. Hosts the store and processes orders. Shopify privacy policy.
  • Shopify Payments / Stripe — processes credit card transactions. We never see your card details.
  • Klaviyo (USA) — our email marketing platform (used for welcome sequences and broadcasts to subscribers). Klaviyo privacy policy.
  • Meta (Facebook / Instagram) — we run advertising on these platforms and use the Meta Pixel to measure ad performance and show relevant ads.
  • Google Analytics — used to understand website traffic patterns.

Where these providers are based outside Australia, your data may be transferred and stored overseas (typically in the United States or Canada). We choose providers that maintain industry-standard security and comply with applicable data protection laws.

Cookies and tracking

We use cookies and similar technologies to make the website work, remember your preferences, and measure how people use the site. You can disable cookies in your browser, though some features (like checkout) won't work without them.

Your rights

Under Australian Privacy Principles, UK / EU GDPR, the California Consumer Privacy Act, and other applicable laws, you have the right to:

  • Access the personal information we hold about you.
  • Correct any inaccurate information.
  • Delete your data (subject to our need to retain it for legal/tax reasons).
  • Opt out of marketing communications at any time.
  • Lodge a complaint with the relevant privacy regulator in your country (in Australia: the Office of the Australian Information Commissioner; in the UK: the Information Commissioner's Office).

To exercise any of these rights, email hello@leanmums.com. We'll respond within 30 days.

Security

We use industry-standard security measures to protect your data, including HTTPS encryption on the website, and rely on our third-party providers (Shopify, Stripe, Klaviyo) to maintain their own strong security practices. No system is 100% secure, but we treat your data with care.

Children

Our products and website are intended for adults (18+). We don't knowingly collect data from children.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will reflect any changes. Material changes will be communicated to subscribers by email.

Contact

Questions about this policy or your data: hello@leanmums.com

Lean Mums is a brand operated by Macrobin Holdings Pty Ltd (ACN [pending] / ABN [pending]), registered in Australia. Trading name “Lean Mums” business name registration pending with ASIC.